On May 18, 2026, ALLU Philippines officially opened its Cebu branch at the Cebu Exchange Tower in Lahug. This marks the brand’s sixth store nationwide and its first outside Metro Manila. This milestone reflects ALLU’s continued growth and commitment to making luxury resale and direct purchase services more accessible to Filipinos across the country.

The Cebu launch was led by Ella Delos Santos, Country Business Operations Head of ALLU Philippines, whose 15 years of experience in luxury hospitality and premium client service have shaped the brand’s expansion strategy. Under her leadership, ALLU Cebu is set to deliver the same refined, trustworthy, and customer-centered experience that has defined ALLU’s success worldwide.

Cebu represents a fast-growing luxury and lifestyle market. In fact, a week-long trial in the city already proved successful, generating numerous inquiries from Cebuanos eager to experience ALLU’s streamlined resale process. The expansion is not just growth but also a strategic move to bring sustainable luxury practices closer to regional clients while redefining how pre-loved luxury items circulate and retain value.

What ALLU Offers

• Direct purchase of authenticated luxury items such as handbags, watches, fine jewelry, premium fashion, and select collectibles
• Strict authentication and expert evaluation process following Japanese standards
• Fast and secure transactions with instant payouts within hours
• Private and secure consultation rooms ensuring comfort, professionalism, and confidentiality
• Acceptance of items in a wide range of conditions—even older models or those missing accessories

Founded in Osaka, Japan in 2011, ALLU now operates 170+ stores across 17 countries, including the UK, France, and the US. In Asia, PT Mastro Luxe oversees operations in the Philippines, Indonesia, Thailand, Vietnam, and Korea.

With Cebu now part of its Philippine footprint, ALLU continues to expand nationwide, guided by its philosophy of “value design” which transforms resale into a refined, transparent, and trustworthy experience.

Opening Promotions

To celebrate its grand opening, ALLU Cebu is offering cash bonuses of up to PHP 8,000 for the first 50 customers. So be sure to visit the ALLU Philippines – Cebu Store today!

ALLU Philippines – Cebu Store

12th Floor, Solihiya Office 5, Cebu Exchange Tower, Salinas Drive, Barangay Lahug, Cebu City