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Cebu, the Queen City of the South, has always been a darling of tourists worldwide. With its stunning beaches, rich cultural heritage, and vibrant culinary scene, it’s no wonder it consistently tops travel itineraries. But now, there’s even more reason to pack your bags and head to Cebu!

The newly implemented Value-Added Tax (VAT) Refund for Non-Resident Tourists law makes Philippine visits a little sweeter for globetrotters. If you love shopping and snagging good deals, this exciting development might elevate your Cebu travel experience to new heights.

Here’s everything you need to know about the VAT refund law, why it matters to travelers, and how it’s set to make Cebu an even more irresistible destination.

What Is Value-Added Tax (VAT) Refund for Non-Resident Tourists Law?

The Value-Added Tax (VAT) Refund for Non-Resident Tourists law is a game-changer that aims to enhance the Philippine shopping scene. Signed into law by President Ferdinand Marcos Jr. in December 2024, this legislation enables foreign tourists to claim VAT refunds on goods purchased during their stay in the country.

The law allows non-resident tourists to recoup VAT on items bought in the Philippines with a minimum purchase of PHP 3,000. The condition? These goods must be physically taken out of the country within 60 days. According to the Department of Tourism (DOT), this initiative isn’t just about refunding what’s owed; it’s about making the Philippines, including Cebu, a top-tier shopping destination.

Christina Garcia Frasco photo grabbed from Wikipedia

DOT Secretary Christina Garcia Frasco aptly sums up the law’s impact, saying, “We foresee that the ripple effect of the implementation of this law will be vast—not only in terms of retail, but most importantly, in terms of the sectors that this will benefit from generated income from shopping, accommodations, transport, and other related services.”

Who Will This New Law Apply To?

Primarily, the VAT refund will benefit international tourists visiting the Philippines. If you’re a foreign traveler planning a trip to Cebu, you’ll be delighted to know that your shopping spree across iconic malls, charming local markets, and one-of-a-kind artisan stores may come with a little bonus in the form of VAT savings!

Frederick Go photo grabbed from The Business Manual

Frederick Go, Secretary to the President for Investment and Economic Affairs, excitedly noted that this law benefits tourists and creates a positive ripple effect for locals. “This new law will encourage more tourism, more tourism spending—which means more revenue for our stores, more jobs for Filipinos, and more economic growth,” he said.

What Is the New Law’s Impact on Cebu’s Locals and Tourists?

For Cebuano locals, the opportunities are exciting. Tourism Secretary Frasco shared that international travelers visiting the Philippines spend at least $2,073 per trip, the highest in the ASEAN region. As one of the country’s top destinations, Cebu will likely feel the boost firsthand. The higher spending encouraged by the VAT refund law will mean more revenue for local businesses like shops, restaurants, hotels, and transport services.

For tourists, it’s a huge win! Imagine shopping for Cebuanos’ famous delicacies, handwoven crafts, and trendy souvenirs, knowing you’ll get some of your money back. It’s an incentive to shop for more items and splurge guilt-free while exploring what Cebu offers.

How Is It Going to Affect Cebu’s Tourism?

Undoubtedly, Cebu will become an even hotter spot for “shopping tourism.” With the VAT refund law in place, the lure of Cebu’s world-class malls, like Ayala Center Cebu and SM Seaside, will only grow stronger. Add to that the allure of local stores offering authentic Cebuano products—from danggit and otap to intricate shell crafts and fashion-forward local designs—and you have a shopper’s paradise.

Photo by iStock

The law doesn’t just stop at boosting retail. Putting Cebu on the radar of deal-savvy globetrotters will fuel greater demand for hotels, restaurants, and transportation services. It’s a well-orchestrated ripple effect that ensures many sectors reap the benefits of increased tourist spending.

Secretary Frasco’s optimism about this law says it all. “The speed of the signing of the law and the signing of the IRR indicates…this is a government that listens, acts, and puts forth the welfare of the Filipino people first and foremost.” With more tourists choosing Cebu, businesses and workers will benefit from the economic growth.

With this new initiative, there’s never been a better time to book that ticket, pack your bags, and discover the charm of Cebu. Happy shopping and safe travels!