On November 9, 2026, Seda Ayala Center Cebu formally opened the holiday season with its yearly Christmas Tree Lighting Ceremony, which brought together community members, partners, and notable guests for an evening focused on giving, thankfulness, and the spirit of Christmas.
This year’s celebration went beyond the customary unveiling of Christmas decorations, with the theme being “Experience the Comfort of the Holidays at Seda.” It served as a reminder that the genuine solace of the season is found in the relationships, compassion, and significant experiences people have with one another.
Among the distinguished guests present were Cebu City Mayor Nestor Archival, representatives of Ayala Land, and other valued partners from the business and local communities. Their presence reflected the hotel’s continuing relationships with the people and organizations that contribute to Cebu’s growth.
At the heart of the celebration was Seda’s Christmas tree, adorned with nine illuminated stars, each representing a value that guides the hotel and its community: faith, love, kindness, hope, trust, respect, integrity, joy, and peace. Living out these values, Seda Ayala Center Cebu partnered with the Ayala Foundation and the We Are Ayala Business Club as the beneficiary of the tree lighting event. Funds were raised through this initiative to support local families’ holiday care packages, educational programs, and children’s livelihoods.
The hotel’s Christmas season officially began with the ceremonial lighting, which was presided over by Jeryl Tio the Hotel General Manager, Cebu City Mayor Nestor Archival, Seda Cebu Cluster General Manager Ron Manalang, and Ayala Land Head of Leisure Estates Chris Zoluaga, marked the official beginning of the hotel’s Christmas season. As the countdown reached its final moment, the tree illuminated the lobby, accompanied by cheers and applause from guests.
Mr. Tio considered the individuals who contribute to every guest experience in his message, from the staff who prepare each room and meal to the partners and visitors who have persisted in putting their faith in the hotel. He underlined that comfort is a feeling that is produced by sincere relationships and considerate deeds of kindness, not just a facility a hotel can offer.
A significant commitment to the larger community was also carried by the celebration. Through the We Are Ayala Business Club, Seda Ayala Center Cebu collaborated with the Ayala Foundation to light Christmas trees. Along with providing holiday care packages to nearby families, the partnership will raise money for children’s livelihood and educational initiatives. Theinitiative is a reflection of the hotel’s understanding that the coziness and happiness of the holidays ought to be shared outside of its premises.
Beyond the festivities, guests can enjoy the season with festive dining, holiday accommodations, and New Year’s experiences at Seda Ayala Center Cebu.
Misto offers seasonal menus, festive spreads, holiday hams, and special Christmas dining on December 24 and 25 that includes salads, desserts, and hearty meals. The Merry Holidays package provides a comfortable, decadent, and joyous stay that is ideal for celebrating with loved ones or taking a well-earned vacation.
Seda’s Countdown for next year 2027 takes place at the Sampaguita Grand Ballroom as the year comes to an end. A celebratory toast to fresh starts, live music, and cocktails are all part of the New Year’s celebration. A festive atmosphere full of happy moments and the anticipation of another year ahead is promised at the event.
As guests gathered for a specially prepared five-course dinner, the evening continued with a musical performance by the String Edition Quartet, creating a festive atmosphere. Each course, prepared by the hotel’s culinary team, showcased the ingenuity and attention to detail that went into the dining experience, which was enhanced by the friendly service of Seda’s staff. The celebrations that evening included raffle drawings, gifts, and a special cheese parade.
The Christmas tree lighting is more than just a yearly holiday custom for Seda Ayala Center Cebu. It’s a chance to honor the individuals who contribute to the hotel’s sense of community and connection while sharing its giving nature with the neighborhood.
As the nine stars continue to shine throughout the season, they serve as a reminder that people’s shared values rather than just the lights and decorations are what make Christmas the brightest. Seda extends an invitation to everyone to enjoy a meaningful Christmas this year through consolation, empathy, and community.